Digi guru

  here are many reasons why a company might consider rebranding, most of which have to do with the need to reposition the company in the marketplace.  In this post we tell you  what a Rebranding is  and how to make one for your company.  Do not miss it! It could be as simple as a merger of two companies or as complex as a major change in target customers or business strategy.  But whatever the reason, a company is finally faced with the question of how to rebrand (or rebrand) in a way that produces the desired business result. What is Rebranding? The  Rebranding is the process of changing the image of a company or product  .  The objective is to make the new image more attractive to consumers, it is a  marketing strategy  that involves changing the logo, name, symbols and everything that has to do with the image of the brand to publicize the new identity of the business. The  brand of a company  or product is what gives i...

  An ever-changing world requires established ideas to evolve at the same time.  Thus, the idea of ​​the 4 P's that encompassed the price, the product, the place and the promotion of companies is giving way to the so-called  4 E's of marketing  , which include experience, exchange, omnipresence and evangelism (or, what is the same, (  experience, exchange, everyplace, evangelism  ). Keeping these four basic pillars in mind is essential to creating foolproof marketing strategies.  Read on and become an expert on them! What are the 4 E's of Marketing ? Customer behavior continues to evolve at full speed today.  Today's consumer is in control of the entire purchasing process.  The large audiences have disappeared and the public is increasingly micro-segmented.  Therefore,  the 4 P's of Marketing have been replaced by the 4 E's of marketing.  The 4 P's developed in a very different environment than today where merchants had more co...

S ales are one of the most powerful sales times for companies, this year especially marked by the growth of Internet sales.  In fact, according to a study carried out by the school, 83.7% of Spanish Internet users say that the pandemic has prompted them to use the Internet more to buy compared to traditional commerce.  Most of the large corporations have already announced that June 24 will be the date on which the starting gun will be fired.  Due to the relevance of Internet purchases, everything indicates that digital marketing will play a fundamental role in transferring the added value of brands to the maximum number of people.  Therefore,  in this post we point out  the best strategies to help  eCommerce  to boost your online sales  . Strategies to generate more online sales in sales Here are some of the  best online sales strategies  to engage your audience during the sale season.  Take note! free shipping Free shipping i...